About us

DEV-ID, your partner in monetizing your data​

Business data is our business!​

Founded in 2001 by its founder Dominic Blouin, Dev-Id is composed of experts in sales performance, category management, sales and operations planning (forecasts/promotions), data integration and software and dashboard design.

The team has successfully completed over 500 sales performance and S&OP projects. DEV-ID has been working with Quebec companies for nearly 20 years, building on a solid foundation of proven expertise.

Our mission is your success!

  • This is why we offer personalized support to all our clients and put our knowledge of the Quebec business market at your disposal to ensure your success.
  • We accompany you through the various implementation and adaptation processes according to your company’s needs and we work with you to ensure positive changes over the long term.  

    It is therefore only natural that we have developed a unique and powerful solution that ensures the increase and improvement of sales through the optimized use of data.

PAWA is not a simple software,
it is a solution at the service of your commercial performance which will transform your data into new opportunities and will guarantee your success.

Our products


Optimize on-field sales activities and drive more in-store sales.


Be more agile and optimize your sales and operation process (S&OP).


Optimize your trade promotion investments.


Fact based selling and decision making always on time.

What they say about us

"I moved from Excel to PAWA. For me it's a dream."
Melissa Cambell
"PAWA has changed my life for the better! I love all the information that I can now access quickly! And my clients too!"
Caroline Savoie