Plan your budgets and promotional activities

Manage budgets, activity planning and promotion calendars for the various products in your portfolio with your customers. Do not do this in Excel. Instead, use PAWA: an integrated and user-friendly tool that will make your team more agile and efficient.

Predict the effect of promotions on your inventories, sales and profits

Not only will you be able to predict costs and precisely document your promotions regardless of their types ("In-Store display, TPR, EDLP, Coupons, Circular, etc.), you will also offer your team a solution allowing them to document the anticipated effect of promotions on your sales.

Manage approval and review of promotional expenses

Allow your account managers and your payables team to work together to review actual investments and quickly see the costs and effect of promotions.

Evaluate profitability and optimize promotions

Use the full power of the PAWA analysis platform to assess whether your promotional investments really have a measurable effect on your inventories, sales, distribution and positioning with your customers.

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Microsoft Excel should not be your forecast management tool.

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